With Ten Sports Sony became a major broadcaster in India for sports

Ten Sports was acquired by Sony Pictures Network in last week of August 2016 to combat Star superior bouquet of broadcasting rights in India.¬†With close to 10 participants in the bidding for cricket broadcasting rights from BCCI in 2006 (eventually won by Harish Thawani controlled-Nimbus Communications).Taj Network (a subsidiary of ZEEL Network, which owned a bouquet of 5 channels under the Ten brands) exited the business by writing off its business to Sony Pictures network for Rs.2600 crore (385 million USD) , leaving the market fragmented to only two major broadcasters in the broadcasting space in Asia namely Rupert Murdoch … Continue reading With Ten Sports Sony became a major broadcaster in India for sports