Netflix gets its answer from Hotstar: Hotstar Premium

Hotstar is a leading OTT (Over-the-top) player in the digital space, owned by Star India group which has a bouquet of channels in over 8 languages in India. It took entire India to a storm in 2015, when it decided to telecast cricket matches on the platform, free for its users. Secondly, it made the platform very user-friendly in addition to aggressive advertisement of the platform, which made it gross a strong 55 million app user within months of its launch. But their monetization on the platform was from ads only; they decided to launch a premium feature for their … Continue reading Netflix gets its answer from Hotstar: Hotstar Premium