India’s most innovative show Khidki and JD Majethia

Khidki, which was launched on June 28th, 2016 is a modern comedy show launched by Hats Off Productions on SAB TV. You may think why a TV show is featured on my blog. This became the first show to develop content based on funny real life incident in a mini TV series format. This post will deal with India’s most innovative fiction show (Khidki) and the brainy Jamnadas Majethia.



Khidki is the most innovative sitcom ever appeared on Indian Television.


Break the stereotype……………….


Khidki is a unique format launched by SAB TV. This show is a situation-based (sitcom), in an untested way to generate content with user interaction.



SAB Tv partners with the micro-blogging site Twitter to produce mini-TV series under the brand Khidki.


Khidki launched its first promo for SAB TV, online platforms and social networking sites in the first half of April 2016. The ad showed a person narrating a funny incident as the only eye-witness to an audience in a jam-packed train. We all know that most of the Indian homes are happy-harmonious families (unlike shown in many saas-bahu shows on various GECs). We Indians are good at two things: being a critic and storytelling.



Khidki’s first promo which shows an average Indian narrating an interesting story….


This show was designed in such a way that audiences tweet their stories in 140 characters on twitter (images and videos attached if necessary) and the production house will short-list the funniest stories to become a part of the mini-TV series Khidki.



Using the hashtag #TweetaFunnyStory, people were expected to give humorous stories on the micro-blogging site.


Stereotype has gripped the Indian Television industry.

  • With shows running for years with the same content, some shows with relatable content are loved by the youth. Saas-bahu sagas don’t fascinate us anymore. Good shows like Kuch Rang Pyaar Ke Aise Bhi have proved that youth love relatable content rather supernatural and never-ending dramas. It has a good online following too.
  • When today’s youth uses an online platform as their medium of expression in the world, Khidki came in at the right time. Instead of developing new shows with a concept which would lose appeal after it has run its course, Khidki came up with a novel idea to get stories from the large fascinating Indian population. People will never get bored of this kind of a format because of different caste, creed, religion, ethnicity, etc.… which keeps our country united despite it being the most diverse nation in the world.
  • In the DoorDarsharn era cast used to remain the same for the entire show. But nowadays due to stereotype content, the cast has lost interest in doing a show once it loses its appeal.
  • Comedy is a difficult genre to cater. Easy to produce other types of shows not comedy. Many shows come and go, but only 2-3 remain successful and rare-ones remain as memories in our minds for life (Example: Sarabhai Vs Sarabhai).


Response to Publicity to launch…….


The response on the micro-blogging site was phenomenal. The makers of the show received 12,345 stories from many Indian families who wished to narrate their funny stories on SAB TV.



It received a phenomenal response of over 12000 stories on the micro-blogging site twitter.


The channel also hosted a Q&A session with the makers of Khidki namely Umesh Shukla and Jamnadas Majethia on 26th June 2016 on the micro-blogging site’s video platform Periscope.


Khidki makers didn’t stop with online publicity only. They created a 9-insert campaign with illustrations which featured national and regional publications, outdoor hoarding and radio jingles (by Actor Raghubeer Yadav) in radio stations and public spots in all Hindi Speaking Markets (HSMs).



Campaigns were created with illustrations for outdoor advertising, newspapers, social media, etc….


They approached a step-wise publicity to make this show reach all types of audiences’ youth, children, adults and senior citizens making it a complete package of a typical Indian family which is the core TG of SAB TV.


The show would constitute each story in a three to eight episode series depending on the content of the story (i.e., Length, humour, etc.…)


Why Khidki


The name is quite unique and different compared to various other comedy shows and other TV series. Khidki means a window. In a typical diverse country like India, most of the transactions are done through a window. Transactions in the sense like daily household talks and gossips in a co-operative society or high rise apartment; exchange of necessary commodities in an emergency like Sugar, Salt, Tea Powder, etc….


When the name Khidki reckons in the minds, most of the Hindi Speaking Markets and metros feel that this show is a part of its daily life. With realistic stories and humorous concepts, they feel that they are watching something that is a part of their own life. Like Gujarati, South Indian, Punjabi, etc… stay in a society; with this show the audiences get the feeling of its own.


In a particular house there are many windows. Each window gives you a different insight of how the house looks. This is catered well by the makers of the show. JD Majethia who hosts the show takes up different roles like a peon, paanwala, shopkeeper, etc… for 5-6 times in an episode. This shows us that we can enjoy a particular show by being just a spectator rather than assuming to be the main protagonist in the show.



J D Majethia is the dynamic host cum producer of Khidki.


This show opened with a good trp of 0.4 and is currently averaging at 0.6 according to the recent BARC ratings.


This show is a path-breaker for both the channel (SAB TV) and JD Majethia because:-

  • The channel rose to prominence due to the instant success of Taarak Mehta Ka Ooltah Chashmah and is currently doing well due to the success of the show. The show took 1 year to reach the top 10 charts and is presently firm with its position. With regular repeats of the show it has popularized shows like Chidiya Ghar, BaalVeer and Badi Door Se Aaye Hain for the betterment of the channel. But Khidki which also got an initial traction due to TMKOC is expected to enjoy a dream run too. With a mini-series concept and freshness in the content, repeats would be enjoyed by all. With marathons of TMKOC in the backing along with higher chances of Khidki to become phenomenal, SAB TV is expected to upset the likes of ZEE TV, SET India and Star Plus.
  • JD Majethia is a fine man indeed. He is cherishing his own potential to become a better anchor on the lines of Anup Soni (Crime Patrol – SET India). A person who gets to essay roles in various characters in a single episode is the sole winner to improve his own morale and personality.



The host introduces Khidki in a promo to invite stories from happy Indian families on Twitter/Mail/Video.


A bit of Jamnadas Majethia……………………


Jamnadas Majethia is an all round performer. Be it an actor in Khichdi or producer in Sarabhai Vs Sarabhai or a anchor in Khidki; JD Majethia is a true star. One of the most low-profile personalities in the Indian Television has done great contribution to break the monotonous, stereotype mediocre environment which has gripped the Indian TV era.


He is also considered as the most underrated personality on Indian Television. Graduated as an MBA and a profound theatre actor, has done various good shows on Indian Television which is remembered by all even today.


J D Majethia

J D Majethia has produced shows like Sarabhai Vs Sarabhai, Khichdi, etc…


He was the first one to introduce the season based concept like the western shows when the entire industry was witnessing 1000-episodes run saas-bahu sagas. With Khichdi and its second installment branded as Instant Khichdi, he became the first producer to make both the seasons a hit which is a significant achievement.


Have you ever tried asking any Indian, which is his favorite sitcom? More than 70% of the Indians would say it is Sarabhai Vs Sarabhai. People say it is loosely inspired from “Everybody Loves Raymond” but undermine the effort JD Majethia and Aatish Kapadia. FYI, Sarabhai Vs Sarabhai is a story revolving around a dysfunctional Guajarati industrious family staying in an upmarket locality in Mumbai (Cuff Parade), in which a mother-in-law taunts her daughter-in-law regularly. MIL supported by her younger son always tries to taunt her DIL with middle-class gags supported by her father-in-law who acts as a Naarad Muni in every story. The lone man who handles the situation is the elder son of the couple. It has got some fine characters like Dushyant Painter (Devan Bhojani), Madhusudan (Arvind Vaidya) to add more troubles. Ran for 70-episodes is still having a cult following. It is not inspired by any foreign show and is completely home-grown with the backing of the brainchild JD Majethia.


As an actor JD Majethia realized his potential in Khichdi. Essayed the role of Himanshu Seth, it came on the way for him. When Devan Bhojani couldn’t come on-board, he took the role in his own hands to do wonders for the show. A complete ultimate showman


Sarabhai Vs Sarabhai was launched as the first show on the new up-market channel Star One on November 1st 2004. The show got good traction initially for this new channel. Instant Khichdi gave the channel an instant success for this new channel. Media analysts say that The Great Indian Laughter Challenge got the success for the channel, but undermine the importance of Sarabhai Vs Sarabhai and Instant Khichdi which laid the initial foundation for the success of Star One. Sarabhai Vs Sarabhai was so successful that in 2007 it received a daily repeat telecast on the prime time 9:30 pm slot. That quality of shows is produced by JD Majethia and Aatish Kapadia.



Hatsoff Productions is a production house run by J D Majethia and Aatish Kapadia.


Karishma Kaa Karishma is adapted from the foreign show “Small Wonder”. It revolves around a human-like robot that helps in solving problems encountered by the family on a day to day basis. It was a part of our favorite childhood pastime where we used to wait for this show on Star Plus and its re-runs on Disney Channel. Today’s kids miss these kinds of shows……


I spoke about Khidki already, but must say it is the best way to tell the world real-life humorous stories rather than creating a hypothetical un-relatable plot which is generally disliked by the audiences. What really impresses me about JD Majethia is his motivation to do well. Sensing the popularity on Sarabhai Vs Sarabhai he is planning to come up with a web-series of the cult show. Why Web-series? It is for sure that this show if it returns will have a good record trps, which will make it difficult for the channel to pull off air thereby making the show monotonous and boring. A show with such a following cannot be risked only for trps. Secondly, web series is the new reality. Youth watch their shows online (including repeats of Sarabhai Vs Sarabhai) making it more viable to produce good humor without worry of censors, audiences, etc…


People who dream to enter the TV or Film industry keep Ekta Kapoor, Yash Chopra, Rajkumar Hirani etc… as their role model. Aspirants must know about the ultimate showman of theatre, Indian Television and film Industry —- JD Majethia.

As his productions say, Hats Off to Jamnadas Majethia……………………………………..


J D Majethia

Hats Off to J D Majethia who has developed such quality content for Indian Television and the today’s youth.


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