Note:- Indian Television History
One broadcaster in the entire Indian Television Industry. Come 1991 with the liberalization of the Indian economy, many transnational and domestic private broadcasters came to try their fortunes in the Indian broadcasting space.
India is a vast country with 22 official languages. Until the late 1990s only one broadcaster catered the needs of all regional languages:- DoorDarshan.
First being CNN in February 1991 with the Gulf War telecast live, the urban elite ran around for dishes to catch the signals of the exclusive telecast of the War, never witnessed by Indians on Television. Slowly Star, ZEE, Viacom18, Sun TV, Sony, etc… set their shops in India making the market explode in all arenas of broadcasting whether it be movies, general entertainment, sports, news, etc… and DD’s sun started to set by 1995 losing its prominence to be only an government-owned broadcaster.
25 Years is a big journey for any Industry and by 2016 more than 800 channels (1:1 news and general entertainment) making it the most lucrative growing broadcasting space, when many other markets are saturated. Being ad-driven industry, new players would try to get more people to a subscription-based model with good quality shows.
My eBook speaks about the journey of transnational and private players in the Indian broadcasting space…….
The eBook worth 20$ is given as a compliment to all my readers of Shashank Kamath’s Analysis.
My name is Shashank Kamath pursing my engineering in a reputed university in India. Blogging came to me like cricket came to any Indian. Being passionate about writing since a while, my first individual venture into Blogging came up with this blog in February 2016. I would like to dedicate my eBook(a brief Indian Television History)[25 Years of Privatization in Indian Television Industry] to my parents, friends, teachers and my inspirations. I have tried my best to compile a long history in my book. The main inspiration to write this eBook is the stern determination of Subhas Chandra of ZEE TV and shrewd CEO of Star India Uday Shankar. Hope you like it. Please share your views below after reading the eBook[negative views are welcome wholeheartedly]
(Engineer by Profession, Blogger by Choice)